Friday, February 27, 2009

LINKED IN COMPANY NEWSLETTER

Understanding The American Recovery and Reinvestment Act
What the stimulus package means to you and your customers
As trusted advisors to your customers and clients, helping them make intelligent decisions has never been as important as it is now. The American Recovery and Reinvestment Act that Congress passed two weeks ago has been confusing everyone as it traveled between Senate and House committees to eventual passage. The attached flyer is important to your current business because you may have a pending transaction that will benefit from this bill. You may also use this flyer to send to a past client who closed on an eligible property since January 1, 2009, and more importantly, who in your sphere may have been on the fence about a purchase of a home?Remember, your customers have been seeing and hearing our Qualified Answers TV and radio campaign and you should note that it is clearly directed to the first-time home buyer. The stimulus package also addresses the first-time home buyer as its main target to help jump-start the economy as noted in the attached flyer.Click Here for the CBWS Stimulus FlyerClick Here for the CBKT Stimulus Flyer

Qualified Answers Campaign Update
Don't forget to use the Qualified Answers Agent resources materials available to you.Click Here for the King Thompson Qualified Answers E-CardClick Here for the West Shell Qualified Answers E-CardClick Here for the King Thompson Qualified Answers FlyerClick Here for the West Shell Qualified Answers FlyerAlso, Please view the following two videos for more information about our current campaigns in our local markets.
Introduction and TV spotTV spot only
Please feel free to use these links from our YouTube Channel for your own blogs, personal sites, profile pages and social networking.



2008 Recognition and Awards Events
How's your office Spirit planning coming? We can't wait to see it at the Awards Events!
Cincinnati:Tuesday, March 24Hilton Cincinnati Netherland Plaza8:30-9:30 Continental Breakfast/9:30 ProgramRSVP to your OA no later than 5:00pm Wednesday, March 18

Our Service Guarantees Make Home Loans Easy
Tell your customers to call your local Mortgage Advisor to get a same-day loan decision, guaranteed!

Our Guarantees Make the Mortgage Process Easier
Buying a home may be the largest financial transaction your customers will ever make. That's why it's important for customers to work with a lender they can trust, who will guide them through the process. When you recommend Coldwell Banker Home Loans, we'll give your customers a smooth and easy mortgage experience. That's more than just a promise-because we back up our program with the strongest service guarantees in the industry.
It starts with our pre-approval decision.
We make home loans easy, the minute your customers contact us. We'll give them a same-day loan decision, guaranteed-or we'll pay them $250. In fact, most loan decisions are made within 20 minutes. With a pre-approval letter in hand, your customers will know exactly how much house they can afford when they begin house-hunting. And we'll tell them up front exactly what they need to do to get to closing. Once they've found a property and registered their loan with us, an experienced loan processor will assist them at each phase of the mortgage process.
We guarantee to close on time.
We take the time to tell your customers up front exactly what they need to do to get to closing to reduce any chance of delay. But that's not all-we'll meet your customer's requested closing date, guaranteed, or we'll reduce their interest rate by 1/8 of one percent for the life of their loan.** Now, that's service!
Ask your customers to contact your local Mortgage Advisor for a free, same-day loan decision-guaranteed!
**Approved, conventional, purchase loans only. Excludes loans for REO homes. Closing date to be mutually agreed upon between customer and us, and customer must provide all required documentation. Timely request for adjustment under guarantee is required.

Concierge News
Helping You Build Customers For Life
It's RCI Time!
Watch your e-mail for the RCI Spring flyer and order form for our group RCI order. Deadline for orders is March 11 so act quickly!
Welcome to P&G Property Solutions, recommended by Gary Rogers of the Wyoming office. P&G specializes in mold testing and remediation as well as replacement windows, gutter guard systems and power washing.

Contact the Concierge
Cincinnati: 513-794-9464 -or- concierge-cbws@cbws.com


Carp's Corner - Let Go of the Ego
By: Sean Carpenter

You've all heard the saying "people don't care what you know until they know that you care." This holds true in any sales position, especially real estate. If you truly want to achieve levels of success that you haven't experienced before, you'll need to "let go of the ego."
Please don't get me wrong. I understand that everyone has an ego and it will manifest itself in different ways. For many of our industry's top producers, it was part ego that got them where they are today - a true desire to be recognized as one of the best. Just be sure to remind yourself every now and then that this business isn't about you - it's about the clients you serve and the other people you interact with.
To read more of Let Go of the Ego, visit Sean's blog at www.therealtorstoolbox.blogspot.com/

January CE Classes
Upcoming Schedule
Cincinnati:
Core Law: Wednesday, 3/4, 10am-1pm - Northeast Office
Principles of Personal Business Management: Thursday, 3/5, 1pm-4pm - Wyoming Office
Professional Home Inspection Benefits: Wednesday, 3/11, 9am-12pm - Anderson Office
Negotiating to a Win-Win: Wednesday, 3/18, 1pm-4pm - Northeast Office
For additional information or to register, contact susan.trefilek@cbws.com.

Upcoming C:BOLT Sessions
Do I Need An MBA To Do A BMA? Wednesday, 2/25, 1pm - Joanne Figge
Turning Research Into Results - Understanding Who Your Clients Are in 2009 Wednesday, 2/25, 1pm - Sean Carpenter
It's A Contact Sport Wednesday, 3/4, 1pm - Jenny Ward

SEAN CARPENTER NEWS

Greetings All,

As the “trusted advisors” to your clients in today’s ever-changing real estate landscape, understanding what your clients may be thinking and how their decisions are based may put you in a good position.

Each year the National Association of Realtors® conducts their Home Buyer and Seller Profile to gain understanding into many aspects of the real estate transaction. I recently recorded a CBOLT session called “Turning Research into Results: Finding Out Who Your Clients are in 2009” that explored the facts and figures of this report.

I would highly recommend that you make every effort to listen to this session and become more knowledgeable on some of the statistics that resulted from this profile. It will give you some great insight and talking points for use with your clients in 2009.

Here is the link to the session. Enjoy!

https://cbolt.webex.com/cbolt/lsr.php?AT=pb&SP=TC&rID=21369992&act=pb&rKey=2798055137E9BE74


Sean M. CarpenterDirector Of Training & Education, Ohio NRT
Coldwell Banker King Thompson
Coldwell Banker West Shell
614-889-0808- (Office)
614-526-5600- (Direct)
513-686-7643 - (Cincinnati Office)

"Nobody Knows Homes Like A Carpenter!"

Looking to "build" your business? Visit The Realtor's Toolbox Blog

Wednesday, February 18, 2009

Linked In Company Newsletter




LISTING & SALES LEADERS - JANUARY 2009


FIRST TIME HOMEBUYER TAX CREDIT


STIMULUS PACKAGE


TIPS FOR STAGING

10 tips for staging your home for the real estate market
By Sarah Crump • The Plain Dealer • February 14, 2009

Let's face it: This is a scary time to even think of putting your home - probably your biggest lifetime investment - on the real estate market.
A few simple tricks, however, can give you an advantage. The advantage is called "staging," and it is a booming necessity.
We asked three specialists in the Cleveland area for 10 things that can be done to facilitate a sale. Diana Hudson Kresnye, a professional stylist/home stager and owner of Devine Designs; Mark and Elly Ostrovsky, Howard Hanna Realtors; and professional organizer Marge Hogan Mackey of Hogan Organized Living gave us this "have to" list:
1. Cut emotional ties
View your house as a product that needs to be sold, not your home. It's now a commodity. Don't think of it as the place where you raised your kids.
"People need to digest - come to terms with - the fact that they are going to sell," said Diana Hudson Kresnye of Devine Designs Ltd. If homeowners fight her every suggestion and defend their beloved but dated wallpaper and carpet down to the last shred, they are not ready to part with their home. In reality, painting or new carpeting could mean a sale, plain and simple.
2. Walk through like a buyer
Grab a notebook and walk every inch of your home, inside and out. "List everything that needs attention in some way," said professional organizer Marge Hogan Mackey. Take a camera, too. "It's amazing what you will see in a photo that you've passed by or ignored."
That done, follow through and make repairs or updates before signing on with a Realtor. The best pool of buyers comes through the first weeks the home is on the market, said Kresnye. "For most people, those four weeks are wasted, because that's when they start getting ready to move."
3. Update
"Find out how your house stacks up against the competition by visiting open houses in your neighborhood," said Mark Ostrovsky, who with wife Elly is a real estate agent with Howard Hanna's Pepper Pike office.
If houses in your price range look better, hold back with expensive renovations and do simple updates, such as painting a room, retiling a bath, changing light fixtures and window treatments and replacing kitchen knobs. Flooring and carpet, while a more expensive fix, really need to be in good shape.
4. Be streetwise
A house that doesn't look good from the street stops many prospective buyers at the driveway.
In the spring, get a landscaper to freshen gardens and groom trees if you can't do a professional-looking job.
When Mackey was house-shopping, curb appeal determined whether she'd go inside. If she saw crumbling steps, fallen gutters, rickety fences, overgrown bushes, forget it. The inside might be worse.
"I didn't want to move into someone's mess."
5. Declutter
Clearing the way for a sale may mean storing or giving away half of what you own. "If storage is too expensive, then put all of those neatly packed boxes in one place only '" a corner of the basement, the garage or the attic," said Ostrovsky.
However, even if you've moved, don't show a vacant house, said Kresnye. Buyers will assume you're paying two mortgages and low-ball on price.
6. Embrace Mr. Clean
By yourself or by hiring a cleaning crew, deep-clean every surface. Even the insides of closets get a scrubbing or a paint job. "I love those Mr. Clean Magic Erasers," said Kresnye. "They work so well sometimes you don't need to repaint."
Have your carpets and furniture upholstery shampooed. Take a toothbrush to the tile grout. Clean the oven and the microwave. Think pristine.
7. Remove wallpaper
Wallpaper, even new, is just too personal, said Kresnye.
"It's the kiss of death," said Ostrovsky.
Fresh paint on undamaged walls is much better. Prospects do not expect to repaint or strip paper, said Ostrovsky. "Buyers will instead move on to the next house."
8. Lighten up!
Bump up bulb wattage if your light fixture safely permits it, Mackey suggests. If you use a 60-watt, substitute a 100-watt. Dim lighting casts shadows, making your rooms look smaller - a detriment to buyers who want oodles of house for their money.
Trim shrubbery that covers windows, remove overwhelming draperies and wash all windows inside and out. It's amazing how much natural light will shine in - even on the darkest of winter days.
Light fixtures that were the thing in the 1970s should be replaced with something trendier, said Kresnye. If your fixtures look dated, "It sends a signal that your house has not been well maintained."
9. Smells don't sell
Even the cleanest home can have smells. Did you cook fish for dinner? Does the litter box need emptying? It sends a big yuck message to people touring your house.
Have your cigarette outside. "Absolutely do not smoke in your house when it is on the market," said Ostrovsky. "Deodorizers don't work - ever!"
A buyer will run from a mildewy basement, said Kresnye. "The adage in our business is, "If I can smell it, I can't sell it."
10. De-personalize
Remove all family photos, awards, certificates, trophies and refrigerator magnets, said Kresnye. "The house may look stark to you, but it will look fresh and clean to buyers."
And you're putting your youngsters at risk if you let them display things that indicate their names and other private information.
"Child predators can see their photos, know where they go to school and what sports they play," said Kresnye. "You need to take every precaution when selling your house."

Wednesday, February 11, 2009

CHARITY FUND RAISER


Silent Auction & Tennis for Charity to benefit Northern KY Children Advocacy Center.

Host: LoAnn Sullivan, Coldwell Banker, Crestview Hills, KY

Date: Saturday, March 28, 2009
Time: 6:00pm - 10:00pm
Location: Five Seasons Sports Club
345 Thomas More Pkwy
Crestview Hills, KY

Only $25.00 for a fun evening with food, drinks, silent auctions, raffle tickets, and tennis mixers at Five Seasons Sports Club in Crestview Hills, KY 41017.All proceeds benefit the Northern Kentucky Children Advocacy Center, which provides services to children who have been sexually abused, and helps them receive the cares they need to restore them to a more normal, healthy life.To better serve the approximate 550 children assisted each year by the NKCAC, a new 5000+ square foot center will open in April 2009 at 4890 Houston Rd in Florence. Through your support, thousands of children will receive the proper education, treatment, interventin and an opportunity to achieve a successful, happy life.Last year, with your generosity, along with our sponsors: Blue Grass Recycling Co. of NKY, Republic Bank, Western Nursing, we were able to raise close to $6,000 for the Center.Please help me again this year, to help the children, one child at a time. When we help a child, we help mold the future. Together, we will succeed.Please call the Community Foundation of Northern Kentucky at (859) 572-3365 for sponsorship information or prize donation, or if you have any questions regarding the event. You may also contact event chairperson, LoAnn Sullivan by calling Coldwell Banker Office at 859-341-9000.You can also send gifts, check (made payable to NKCAC) and mail to:

LoAnn Sullivan
Coldwell Banker West shell
10 Town Center Boulevard
Crestview Hills, KY 41017

All donations are fully tax deductable.Thank you for your participation in this important fundraiser.